What marketing trends have we seen in 2015 and what is on the cards for next year?
The mobile matters
As mobile internet traffic increases year on year it is essential to make sure that your website is accessible via any device. It won't matter how useful or engaging you content is if you website is not mobile friendly.
Content and critical consumers
The content you put on your website matters. Consumers are increasingly savvy when choosing where to spend their browsing time and your business needs to provide content that adds value for your target audience.
As consumers become more selective, personalized content is becoming more relevant. Get to know your consumers and personalize the content you share via email and social media platforms like Facebook, Twitter and Instagram. And don't forget Snapchat. This private messaging app is predicted to become a standard marketing platform in 2016.
Be smart about marketing
If you don’t have a strategy for your marketing, including how and where to spend your financial and human resources, now is the time to create one. A carefully thought through plan will save you time and money, and help you reach your goals.
The rise of wearables
Several experts are holding up location-based marketing and wearables as trends to tackle in 2016. Location-based marketing makes use of transmitters with Bluetooth technology to detect nearby devices it can send marketing content to, in real time. Naturally, wearables like the Apple Watch are going to make this technology even more interesting.